What is the targeted advertising?
Targeted advertising - a text, image, and rich media ads that are shown only for those internet users who meet a specific set of requirements specified by the advertiser. Targeted ads are on social networks (based on user-specified data in the social network).
The main advantage of targeted advertising - the ability to bring the advertising message only to those to whom it can actually be fun. On the one hand, it provides a more efficient advertising, and on the other - to reduce the negative impact of advertising effect due to the fact that the proposed goods and services with a higher probability will really need the user at the time of the demonstration ad.
Also targeting can significantly reduce advertising expenses without falling targeted traffic. Correctly tuned targeting will also improve the quality of the landing pages of the site in terms of search engine because users will increasingly interact with them, providing a positive impact of behavioral factors.
Targeted advertising is also easier to monitor and manage it. If you know in advance what criteria shall comply with the users, it will be easier to adjust the campaign if necessary to release the funds spent inefficiently and transfer them to a more promising direction.
Targeted advertising services
Mobile apps targeted advertising
The audience for your app promotion should be selected on the basis of current customers. For example, it may be a particular city, region. It is also possible to target your ad to the group of competitors, or to subscribers of certain communities.
Depending on the competition, and the width of the target audience of the show the price may vary. To reduce the costs required careful study of the advertising campaign, the study of the target audience and budget calculation.